During a conversation with a man I had never met named Klaus, I learned about the concept of “social marketing.” It’s apparently been around for twenty-five years and has to do with marketing efforts aimed at changing people’s behaviors. After getting off an elevator with a whole family of obese people the other day, I’m thinking that I need to leverage my knowledge of fitness and nutrition for the people of the Harlem community. At 48 years of age, my understanding of my own mortality has pushed me to learn about things like blogs and social marketing. I intend to wear out, not rust out!
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Hi Hans,
It’s great that you’re striving to continually develop your knowledge and skills! If you want to learn more about social marketing, take a look at my blog, Spare Change, that’s all about social marketing at http://www.social-marketing.com/blog/. And if you want to read some articles about what it is and how it works, you can explore the rest of the site and/or go to our Squidoo lens at http://www.squidoo.com/socialmarketing for a quick introduction to the field.
Hi Nedra,
I really appreciate that! I’m going to the sites this evening.
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