Thanks to onboardly.com for this infographic:
What makes your business or nonprofit unique? How do you stand out from every youth program, yoga studio, pizza place, and gin joint in the neighborhood?
You need to uncover and express what makes you special. Some of the best sources for this information are your existing customers. Ask them why they chose you over every other similar business. Ask them what their biggest concern was before doing business with you. Would they recommend you to a friend? Why or why not?
Not only will this help you to find your “unique value proposition,” you are prepping them with language for future testimonials.
Does your business have a tagline? “Delia’s Deli” is nice but adding, “For the kind of food that brings you home again,” would be better.
Once you carve out your special message, you need to boldly share it. If you’re a Mets fan, don’t hide it. Your proposition might not be about winning but it could certainly be about fun. People buy on emotion and only later justify with facts.
Don’t be boring. Unexpected and passionate, yes. Never boring. To be top-of-mind, you have to stand out with your quality and the story of why you do what you do. Pay attention to the marketing messages that we are swimming in. Ask yourself why certain messages grab your attention and money.
Go to the green bar at the top and enter your email for information on message, marketing, and making a life worth living. Contact me at firstname.lastname@example.org and we’ll talk about ways that I can help you be less boring.
Blogs should be a key part of any strategy for a Harlem, New York small business. You can do all the social media you want, but you need to direct any traffic back to your blog. A blog will allow you to do “content marketing.” This is “pull” rather than “push” marketing. People engage with you because of the relevant content you regularly provide.
When it comes time to choose a business or service, people prefer to do business with those they know, like, and trust. A blog will help any New York small business get to that place.