Here I am in February at the Sulaxmi School for Girls, that my wife and I started.
During a conversation with a man I had never met named Klaus, I learned about the concept of “social marketing.” It’s apparently been around for twenty-five years and has to do with marketing efforts aimed at changing people’s behaviors. After getting off an elevator with a whole family of obese people the other day, I’m thinking that I need to leverage my knowledge of fitness and nutrition for the people of the Harlem community. At 48 years of age, my understanding of my own mortality has pushed me to learn about things like blogs and social marketing. I intend to wear out, not rust out!