My Heart-Centered Path
I had never thought of myself as a heart-centered service provider. I’m a pretty tough, hard-core kind of guy. But I also have another side. That side came out in my work with young people at the schools I started. When the standard stuff didn’t work when it came to their motivation and learning, I added tools to my toolbox. These tools included certifications in hypnosis and as a Master Practitioner in NLP, and as a Reiki master under William Lee Rand.
I wanted my students to have the same joy, confidence, and energy that I had been gifted with.
Then I got my “big shot” nonprofit job. My board members were mostly “Masters of the Universe” and “the smartest guys in the room.” You may recognize those terms from the years just before and immediately following the Great Economic Recession. I found it hard to accept leadership and organizational advice from people who had brought the economy to its knees. I was as arrogant as they were but in my own way.
I was no longer in my cocoon. I was in a world where the bottom-line predominated even though it was a nonprofit. When one of these tycoons asked me if I was “happy,” they weren’t speaking of God-given joy or spiritual peace. They were asking if I was happy with my salary. I was no longer in my heart-centered Kansas.
I’ll spare the rest of the details but let me sum it up with another one of their insightful aphorisms: “Sometimes the turnaround guy doesn’t survive the turnaround.” That “turnaround guy would be me.
There are a few definitions out there but when I talk about it I mean people who are engaged in the business of healing, spiritual uplift, compassion, personal development, and the Triple Bottom Line of “People, Planet, and Profit.”
It could be a Reiki healer, a massage therapist, a food justice warrior, a naturopath, an intuitive counselor, etc.
It also includes people like these.
I now work with these people to get their message out to the people who need to hear it…
…and it’s a challenge.
Used-car salesmen don’t work with crystals
Heart-centered entrepreneurs want to serve. They don’t want to engage in the “slimy” business of marketing their services. The thing is, if you don’t proudly proclaim your gifts, then the people who need them most will remain in pain. Healers, creatives, and artists have more of a moral obligation to market than does the company pushing their newest line of “gluten-free” processed snacks.
Some of the common mindset roadblocks shared by heart-centered entrepreneurs are:
- The “Field of Dreams” syndrome – “If you build it, they will come.” It doesn’t matter how good you are at what you do if no one knows.
- “I feel guilty for accepting money for what I do. Just give me a donation or what you can afford.”
- “I need to provide services for everyone. Everyone needs my message/service.”
- “I don’t have time to focus on the business stuff. I need to work on:
Getting to the other side
The world needs your gift. If you’re going to reach your people then do these instead:
- Charge what your worth. Base your fees on your value. You are not a commodity.
- Engage in self care and self love. Do it selfishly. Flight attendants tell us to put on our oxygen mask first in the case of an emergency and they’re right. Trust me.
- Pick the niche you are going to serve. Choose your ideal client. Us marketing types call this the client avatar. Life is too short to be working with people you don’t love and respect and who don’t love and respect you.
- Measure the results of your marketing efforts.
- Learn the art of storytelling. You need to be able to share your story and to help your clients tell theirs. Start with the Hero’s Journey.
- Talk about the benefits of your work, how you help people, instead of what you do.
- Gather testimonials about your work and ask those people to share the information.
- Embrace your marketing mistakes and learn from them. Even better, learn from others who have made them – like me.
- Develop a plan to scale what you do. There is only one of you. If you developed a course or program you could multiply your impact. (People use terms like “exponential growth” but I’m not good enough in math to know what that means and I’m guessing they aren’t either).
- Join or start a Mastermind. You are the sum of the five people you spend the most time around.
There are people who have figured this stuff out like Brigit Esselmont of Biddy Tarot. Take a look at what she does and model it.
You’re the “turnaround guy” for the people who enter your life. I want you to do more than survive, I want you to thrive.
If you want my help with any of this send me an email- firstname.lastname@example.org